Wednesday, April 11, 2007

Turn Up Your Speakers and Enjoy!

I can't think of many things that sound better than this. Maybe the sound of a bag full of money landing in my lap, but it would be close . . .

Monday, April 9, 2007

For All You E30 Rally Fans

I love rally videos. I could watch them for hours on end. I think this is partially because the cars look more like street cars than vehicles from other racing series and partially because they are racing on public roads. But the biggest allure for me is the incredible car control that professional rally driver’s are able to display. I can vividly remember the first time I saw Colin McRae negotiate an uphill hairpin turn in his Subaru Impreza, quite an amazing feat.

This weekend a friend of mine sent me a great rally video featuring one of the coolest sport sedans in recent history, the E30 M3. Even if you don’t like BMW’s you have to admit the E30 is an awesome ride. The rear drive sedan has powerful naturally aspirated (in stock spec) four cylinder engine, aggressive but not overdone fender flares, and unlike the modern M3 is still small enough to be easily tossed about on a rally course. I really enjoyed this clip of Patrick Snijers hammering away in the BMW and hope you guys like it as well.

Stay tuned for some group B rally action later this week.

-Bill Mertz

Sunday, April 8, 2007

New BMW M3 Videos: More than 6 min of sheer V8 pleasure for your eyes and ears

A couple of days ago we posted up the 25 sec long teaser video of BMW's 2008 E92 M3. Well, just forget about it. Here’s the real kinky stuff; all 6 min and 16 seconds of it to be exact. At first, we thought we’d mix the driving videos & still shots of the 2008 M3 into one clip adding some music to it. However, once we heard the screaming V8 letting out all 420Hp we rapidly changed our minds and let the engine sing for itself. As for the interior & exterior shots, check them out below accompanied by the sounds of Led Zeppelin.


Saturday, April 7, 2007

BMW 335i blazed 0-60 in 4.8 seconds. Almost beat RS4 recently tested the new 2007 BMW 335i. Surprising fact was reveled when the performance numbers were released. They discovered that the stock 335i almost beat the all-powerful 2007 Audi RS4, despite a 120-horsepower advantage and all-wheel-drive launch superiority. RS 4 just nicked 335i's 0-60 and quarter-mile times by a paltry 0.1 second each. Which is very impressive considering the fact that Audi rocket sedan costs $66,000 or about twenty five thousand ($25200) dollars more then 335i.

Test car blazed from zero to 60 in 4.8 seconds. Similarly it scalded the quarter-mile in 13.3 seconds at 105.9 mph. For comparison, the 2005 M3 Competition Package used up 5.5 seconds getting to 60 and finished the quarter-mile in 13.7 seconds at 105.4 mph.

One can only imagine the performance of the new M3, which is the performance focused variant of 3 series platform.

More details of review on

New BMW Commercial for M3

BMW appears to have let fly with the first spot for its M3 coupe. The thematics run along the lines of "the M3 makes every road a racetrack." It's as obvious a sentiment as they come, but the spot's simple CGI conveys it effectively. We'll score it three Valvetronic V8s out of five. – Mike Spinelli

Friday, April 6, 2007

The Making of a BMW E46

Wild BMW Racing Game

Here’s a powerful bit of interactive marketing for BMW called PACE: Pursuit Across Europe. Set in actual, but monochromatic, highly stylized environments, the game has an almost illustrated look. Gameplay is a little limited, but its aesthetic feel and cut sequences grab you. It’s an extremely effective advertising vehicle.

Play the Game>>>